- anatomy of a Bing Ads ad campaign according to me
- number of Ad campaigns that I ran or My Day To-Do using Bing Ads
- total amount spent and outcomes of those ad campaigns?
- whether or not the ad campaigns were worth it?
- future marketing goals of My Day To-Do
Anatomy of a Bing Ads campaign
Step 1: Create an Ad campaign
When you setup a campaign, you define your daily budget ($10, 15, 20 etc), the regions where you want the ads within your ad campaign to run etc
Step 2: Define your ad groups and keywords for your campaign
Step 3: Create ads and ad extensions
On the contrary to what I thought initially an ad campaign can have multiple ads in it, ohh and also there’s this thing called ad extensions. For this it’s best you read this article from the official docs, a quote from those docs says ” ad extensions are additional elements of your ad that promote your apps across PC, tablet and smartphones from your ad”
Bing Ad campaigns for My Day To-Do
Campaign 1: How to use Bing ads
Campaign 2: Creating the My Day To-Do Pro ad group
This was the final draft of what the ad looked, this was the most time consuming thing for me as I could not keep my mind on one set of words and I kept changing the text of my ad again and again…and again. This one really consumed my time, I would setup the ad and then I would be doing some coding work and have the thought “maybe it should say this….”
The second ad in the same ad group was for another app in the My Day To-Do family of apps, I mean it is a cheaper and somewhat limited version of My Day To-Do pro, called Daily To-Do List L.
Subsequent ad groups
In hindsight, I should have waited, been a bit patient and acted less like a trigger happy spring chicken who has just learned how to fire a gun.
Here’s a regional breakdown of the download numbers for March
- Asia pacific total: 61% of the total downloads
- China: 65%
- Japan: 29%
- USA: 13% of the overall downloads
In summary, of all the downloads in March 2017, 61% of the total downloads were from the Asia-Pacific region of which 65% of those downloads were from China, 29% from Japan, USA contributed to only 13% of the overall downloads. The way I see this, if my Bing Ads campaign was effective, I would have had many more downloads fro USA, hence I am not sure just how effective was this ad campaign.
What makes this even more tricker for me to draw any conclusion from it is that
- I realise Bing Ads is not banned in China, but I did not have a localised Ad Campaign for Bing Ads
- Someone I know sent out a tweet (or post) about my app on Sina Weibo on my request which from what I understand is Twitter for China and it’s quite popular locally.
This makes me doubt how effect Big Ads was? maybe it was just my friend posting on Sina Weibo that did the trick?