In November 2017, I wanted to boost downloads of the Pro version of My Day To-Do, so I did (conducted) a little experiment. It was at this time that I thought of giving Facebook marketing another go for My Day Read more…
Up to this point, I had only worked with the UIWebView in iOS, even though I had heard/read about the new WKWebView. I had only read good things about it but given the limited resources at my startup, working with Read more…
In the last few months we added a third party app analytics solution i.e. Firebase to My Day To-Do and soon we realised that Firebase may not work every time. Hence we tried to abstract the analytics (decouple/separate) solution from the Read more…
How did I get here? yes that is the exact thought in my head right now, how did I get here? (or this link) Yes not long ago, I had a job that paid a somewhat decent amount, I was Read more…
In the last few months we have experienced a significant spike in downloads for our app (My Day To-Do), a lot of which came from China and all this was very confusing for me at first. App Analytics in iTunesConnect Read more…
A few months ago something new happened at my startup, I got the first ever person to work for My Day To-Do i.e. I found a marketing intern. Interestingly enough as it turned out it would also be the first Read more…
My Day To-Do has been out for more than a year now and recently we got our first negative review/feedback on it and I assure you it was not easy to deal with. In summary, one the tasks that I Read more…
I finally added a means of requesting users to leave a review for the My Day To-Do family of apps (Pro or Lite). The interesting thing is, the underlying code to do so is different for those using iOS 10.3 and above Read more…
China is one of the most important markets in the world and one of my goals with My Day To-Do is to generate a solid active user-base in China. Lately I have doubled my my efforts to expand further into Read more…
The ability to know what the weather is like while planning your day is a feature of My Day To-Do Pro and as of the last update it’s also a part of the Lite version. Unlike the Pro version it’s Read more…