Our story

Our origins can be traced back to that day when the founder tried to use a to-do list app to plan the day to-do and get things done (GTD). He soon realised that a lot of apps had a level of complexity inherent to them, which made simple things such as adding a to-do, a two step process. This was seen as somewhat unacceptable and that’s how our company motto “You do less” as well as  My Day To-Do came to be. We believe in making things as simple as we possibly can and trying to limit the number of clicks (taps on a mobile phone) to achieve something.

Our flagship product aside, our company motto of “You do less” can be seen in our products as well.