Foundation for campaign 2
Campaign 2 parameters
Countries: Australia, England(UK), USA
Gender: Females only
Age group: All Age Groups
Budget: max $10 a day
Campaign 2 results
|Age groups reached|
|Likes by country|
I think that Facebook advertising is perhaps not very effective for the business structure of My Day To-Do at this stage. Why? the only way to generate any income from it via paid downloads from the app store, and at least two of my ads suggest that it is hard to achieve that with an FB ad campaign. As you may have noticed, I have specified “at this stage” in both my posts and that implies that it will be effective at some stage, so what stage is that? When I have one or all of the following
- In-app purchases (IAP) in the Lite version: I seriously think that this would be helpful. Adding IAP to Lite has always been part of the plan but the reason why it has taken so long is because…well I am limited by the company size right now, which is just me and a good chunk of my time lately has been taken up by all this marketing tasks
- A web version of My Day To-Do: once I have a web version running an FB campaign would mean that anyone with a device that has a web browser can potentially use the web version. In this case a FB ad campaign could potentially lead to more active users
- Release My Day To-Do for Android: This would be the next major component in this apps lifecycle and it would be the next major component to be released after the web version.
Ohh and one more thing, this Business Insider article has come to light, apparently you can get a lot of fake likes if you target certain countries in your FB ad campaign and businesses should be very concerned about it. I do not think this applies to my first campaign, I think it was still a case of bored and teenagers liking whatever they see. Regardless, the My Day ToDo Facebook page was flooded with messages after the first ad campaign.
p.s. I did some search engine marketing using the Bing Ads and here’s my blogpost on it.