In the past couple of months, I have done something that I have wanted to do for the last year or so since I released My Day To-Do, some paid MARKETING. In this post, I will share some thoughts on the marketing platforms I considered, some results and analysis from my Facebook marketing campaign. 

Background

Ever since I started working on my app on a full-time basis, social interactions have often proved challenging. Hmm, let me try and explain that with an example, I was at a party where I met someone the conversation led to the inevitable “what do you do?”so I replied “it’s been a few months since I left my full-time job to work on my app”. Once I clarified what my app is, I was given a ton of suggestions on what I should do (including marketing) with my app to achieve success. Now the person telling me obviously meant well, but I already knew of every suggestion that I was given and it was already on my to-do list. To-Do list, get it? sigh, ok maybe it was a bad joke. This example pretty much sums up my social interactions since I started working on My Day To-Do full-time, there are many things to be done, but being the only person working on it, I prioritise needs to be done. Now with the background set, December 2016 was the time when I finally got around to do some paid advertising. 

Advertising method

After giving it some thought, I decided to do some social media marketing using Facebook. So why Facebook? Well between Facebook and Twitter, I just found Facebook(FB) to be a little easier at the time. I don’t use Instagram, Sina Weibo, MySpace etc.  Keep in mind that in Dec 2016, I was on my holiday when I decided to run my first ad campaign in the form of Boosted post. You can more about boosting your Facebook post here

Boosted post

I had a Christmas holiday offer for My Day To-Do Pro which I was giving away for free and I created Facebook Offer for it on the My Day To-Do Facebook page with the following text,

“Holiday offer: App normally $4.49 is free for a limited time”. A to-do list app that can wake you up (Alarms) and read (speak) your day to-do in your language.
I thought that should capture the essence of what my app was about and what I was trying to do, if you disagree and have another suggestion then please leave a comment. 

Advertising results

Since this section will mostly be about facts, I will try to streamline it with the use of bullet points,
  • Days I ran the promotion for the boosted post: 3 days
  • Target audience: Men and Women between the ages 13 – 65+
  • Target regions: United Arab Emirates, Australia, Germany, Spain, United Kingdom, Hong Kong, Japan, South Korea, Sweden or United States
  • Amount spent on the promotion: $10
The ad campaign had the following results,
  • Ad campaign reach: 2985 people
  • 21 link clicks 
  • A majority of the respondents were from Spain and UAE 
  • 51% women and 49% men
  • A majority of the respondents were in the age group 13-17 and 45-54

Analysis

Ok, so what do I make of the ad campaign outcome? The data is very limited to make a full analysis but let’s see if we can make some educated guesses about the questions this ad campaign raises.

The audience reach

Since the campaign reached only 2985 people, this tells us that, the next time such an ad campaign is run, it should either go on for more than 3 days or it should have a higher daily budget? With Facebook advertising, the more daily budget the wider the reach. 

The Age groups

  1. For respondents in the 13-17 age group, did the teenagers saw some use for My Day To-Do or it was just an impulsive link click? 
  2. 45-54 age group: This is a very important age group and My Day To-Do is created with the aim of making an everyday to-do list. My sister would make a list for daily household chores, grocery shopping etc. I use My Day To-Do to make a grocery shopping list, so does this age group use it for that purpose? This is actually a more generic question of how anyone uses My Day To-Do? 
  3. Did my ad campaign really reach the 45-54 age group? Well the reason for this question is, when I created the offer on the My Day To-Do Facebook page, my mother shared that on her FB wall. So I am not sure if it was my ad campaign that reached all these people or the people clicking on that ad were simply my mother’s friends?

Regions reached

Since the majority of the people reached were in Spain and UAE, should I have more localised screenshots? Have a look at the Spanish App Store page, where the name is “My Día To-Do Pro – para hacer la lista,de Tareas” but the screenshot still shows an English list. So maybe I should have an App Store screenshot with a list in Spanish? I think I should be doing this for localisations for regions where people don’t speak English that often i.e. Chinese, Portuguese and Spanish speaking countries. Once again, keep in mind that I am the only one working on this app and I simply cannot do everything so I just need to prioritise.  
Also I don’t think localisations for Scandinavian (Denmark, Norway, Sweden) languages are that important because apparently the Scandinavian people get American TV in English so most of the population speaks English. When I visited Denmark and Sweden, I had no problems communicating with the locals, they all spoke very good English. Then there’s Germany but even with German speaking countries such as Germany, Austria and maybe Switzerland combined, there’s more people who speak Chinese, Portuguese and Spanish, so lower priority. I can go on and on but I am sure you get what I mean.

App downloads during the promotion period

Lastly, I am not sure as to just how much this Facebook promo contributed to the App Downloads during the holiday sale? I mean a majority of the downloads during this time were from China with USA, Japan and Korea coming in second, and there were no respondents those countries to my Facebook ad campaign and let’s not forget, there’s no Facebook in China. I have written more about the December download spike for My Day To-Do in this post. So this gives rise to the following questions, 
  1. How effective was the Facebook booted post?
  2. The next time I run this post, should I limit the sample population? i.e. set it to target fewer than 10 countries and limit the age group as well?
  3. Do some research on the sort of lists that users make with My Day To-Do and then create App Store screenshots with such lists? What I mean is, have a look at the first screenshot of My Day To-Do on the App Store page, it shows a sample list with some text that describes the list.

Conclusion

In summary, it was definitely worth doing a promotion for My Day To-Do by boosting the Facebook post. It does give me a few things to think about and what I should try to do differently next time. Following on from December, this month(Jan 2017) I did a promotion for my app’s Facebook page with the aim to get more likes for my app’s Facebook post. Hence in the next post, I will talk about how many likes did I get? the amount of money I spent? the audience reached? And lastly, was it all worth it? 
If your experience with Facebook advertising was any different, then leave a comment and let me know. Simultaneously if you have a suggestion of what I should do or should have done differently then let me know that too.
Finally, I am working on my app full-time right now so if you find my blog posts useful and want to support me you can 
  • Either buy the complete version of My Day To-Do
  • Or one of the cheaper versions, L or W
  • Or just give the Lite(free) version a try
Any feedback on my apps or the way I write my post, would be great.

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